Snapchat faces “blackface” backlash over Bob Marley filter

SNAPCHAT is under hearth for its new Bob Marley clear out, which critics blasting it for giving human beings a digital “black face”.
Snapchat released the special clear out to mark April 20, an afternoon that has emerge as associated with the seasoned-cannabis subculture.
The filter merges the man or woman’s personal face with that of the deceased singer, complete with dreadlocks and tea comfortable-style hat.
Snapchat has advised Mashable that it created in partnership with the Bob Marley estate.
but that hasn’t stopped the backlash on Twitter.
The Bob Marley filter out on snapchat is not adequate. it is racist and perpetrates a stereotype. He did extra than simply smoke weed #420 #BobMarley
— Meredith J (@mjjacobs27) April 20, 2016
The Bob Marley filter on snapchat is not adequate. it is racist and perpetrates a stereotype. He did more than simply smoke weed #420 #BobMarley
— Meredith J (@mjjacobs27) April 20, 2016
even as the clear out is probably backfiring for Snapchat, different apps have similar filters, inclusive of the fb-owned MSQRD that several months ago launched a Rastafari filer and an Obama filter with out a social media backlash.