If you’ve ever sourced any basic kitchenware from Central, you may own something of Scanproducts and not even know it. Established 20 years ago as a premium Danish homeware company in Thailand, Scanproducts… What exactly does your local brand offer? In simple terms, it’s anything that has to do with hot drinks – that is, cups, thermos or vacuum flasks. Very practical and basic things. We didn’t ask designers…
What exactly does your local brand offer? In simple terms, it’s anything that has to do with hot drinks – that is, cups, thermos or vacuum flasks. Very practical and basic things. We didn’t ask designers…
Do you see the impact of your products on lifestyle here? Ten years ago, Thai people didn’t spend a lot of time decorating their house. However, now middle income earners are growing up, settling down…
Has appearing in soap operas boosted the popularity of your products in average households? Not necessarily actually. The Danish brands we carry are very famous in Europe. People will recognise the brands…
brand of kitchenware, but not here? It’s because there’s a totally different heritage of home decoration. There, eating out has traditionally been expensive. So people spend a lot of time at home, cooking…
Does it bother you that Thais don’t have this kind of brand awareness? Not really. Like I said, we aim to create something based on more value for money for a price-sensitive market, in order to get out…
Apart from running your company, we hear you bike a lot. How long have you been a bike enthusiast and to what extent are you one?
I’ve only been biking for the last three to four years. I used to play golf a lot, but I felt like I was spending a lot of time and money without getting better. So my friends and I just decided to buy…
What’s the secret to managing it all? I’m not very busy. Because I want to stay happy. I worked a lot when I was younger, but now I know I have to do other things as well, so I make sure not to get too…
[Source: Bangcock post]
